After a detailed status quo analysis of the brand, the target groups and the competition, the core message of the new Pflugfelder CI was developed. This was integrated into the logo redesign as a claim: People. Values. Real estate. Since 1971.
The human being was put into focus. New picture worlds showed familiar, emotional situations and a yellow frame put the focus on the really essential.
The concise corporate colour and the round basic structure conveyed an approachable and likeable appearance.