Jigger & Spoon
Corporate Redesign

The conception and implementation of a uniform corporate identity with the corresponding corporate and interior design for the bar opening in 2017 took place in consideration of the inimitable location. This includes the entire interior, website, print advertising, business equipment and other services such as press service.

The Jigger and Spoon is a unique bar with a distinctive ambience, which was opened in a former bank vault in Stuttgart's city centre and is completely modelled on a speakeasy bar of the golden twenties, in times of prohibition. 

At the end of October 2018, the bar culture magazine Mixology named it the "New Bar of the Year 2019 in Germany", the magazine's second top-class award. Thus the Jigger & Spoon has developed into one of the most important hot spots of the gastronomy scene in Stuttgart.

Client Jigger & Spoon
Services Logo // Corporate Design // Corporate Manual // Stationary // Advertising Materials // Website // Social Media
Competences Conception // Art Direction // Content Management // Web Design // Development
  jiggerandspoon.de

Corporate Design

The
golden twenties

The corporate design should pick up the most important style elements of the Tresorbar. As a trademark, a signet was developed, which is based on a "jigger", which internalizes the elements symbiotically.

The corporate colour is based on the brass-coloured interior design. Wood panelling on the walls, stylish seating, petroleum lamps and state-of-the-art lighting effects ensure a harmonious interplay.

The interior design revives the golden age of the twenties and prohibition in the trendiest look, with which guests and bar alike can identify.

Stationary

Stationary

The business stationery had to be designed in such a way that the concise corporate logo and corporate colours would give it a recognition value. Thus, business cards and menu cards, letterheads or matchboxes for the cigar lounge were created to complete the appearance.

Website

Website

For the website an independent and distinctive design was aimed at. A design that underlines the pithy elegance of the vault and picks up the flair.

The corporate logo adorns the homepage, in the background you can see a close-up of the exquisite bar equipment. The unique spirit of the bar was brought to life through the website.

social media

Social Media

The social media concept takes into account both the timing and the content of the various channels. Not only posts are played, which contribute to the topicality of the successful Tresorbar, but Jigger & Spoon also reaches individual interested parties through cooperations with well-known brands such as Lillet or Monkey 47.