EPEA
Relaunch Website

EPEA is an international innovation partner for environmentally friendly products, processes, buildings and urban neighbourhoods. The company has set itself the goal of establishing the Cradle to Cradle® design principle for the circular economy in all industrial sectors. In this way, it wants to support companies to get on the right track and be part of the change. EPEA has been a Drees & Sommer partner since 2019.

In addition to the relaunch of the website, the information architecture was also to be revised and a new visual language developed. The aim was to visually incorporate the company's principles into the website.

Client EPEA GmbH – Part of Drees & Sommer
Services Website (TYPO3 CMS)
Competences Conception // Art Direction // Content Management // Web UX Design // Development
  epea.com

WEBSITE

Zoom in!

From the molecular to the modular level, from the chemical to the city - when designing the website, the aim was not only to explain the principle of cradle to cradle, but also to reflect it visually. For this purpose we developed an element called "zoom ride". The user can "zoom in" on the Dutch city of Venlo and the city hall. With each click, the user delves deeper - from the city to the town hall to the molecular level of the T-shirt a person is wearing.

Improved UX

When redesigning the website, we analysed the existing content and derived the new information architecture from it. Special attention was paid to improving the user guidance. The focus of the start page is on the image video of the company, which is played directly in the header. The new visual language was also redefined in close cooperation with EPEA. All images were shot for the website.

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