BWIHK
"Wahlprüfsteine"

The BWIHK is the umbrella organisation of the twelve chambers of industry and commerce in Baden-Württemberg. It supports and accompanies politics as the strong voice of 650,000 companies in the state.

In view of the upcoming state elections in 2016 (BW), the aim of this project was to design a medium that brings together the concerns and interests of the member companies.

The booklet contains 38 impulses for a future-oriented economic policy - divided into the five categories education, infrastructure, competitiveness, location quality and legal framework.

Client Baden-Württembergische Industrie- und Handelskammertag (BWIHK)
Services Conception, Design and Production of the Booklets
Competences Conception // Art Direction // Production
  bw.ihk.de

The Product

The Product

The result is a booklet unique in this field, which on 62 pages summarizes the various concerns and interests of the companies in the country in a structured and bundled manner. The booklet, which was issued to relevant politicians in view of the upcoming legislative period, has been very well received.

Especially complex topics and problems have been enriched by supporting visual elements such as graphics or diagrams to enable the reader to grasp the topics easily and quickly.

Added Value

Added Value

The requirement for the booklet was not only aesthetics in Look&Feel and correct and complete content, but also to create a real added value.

For example, the brochure has integrated, detachable postcards which, when read with a thematic reference, invite dialogue.

Focus

Focus

In order to demonstrate an eye for detail, analogous to the content, also in the visual appearance, individual, concise components of the booklet such as logo or headlines were graphically picked up and optically refined.