From Strategy to a Unique 
Brand Experience

A defined brand strategy is key to successfully positioning your company for the long term. It creates clarity about the company's mission and vision, values, and USP – the foundation for authentic and effective communication. With a well-thought-out strategy, you can build trust, differentiate your brand from the competition, and retain customers over the long term. In brand workshops, we get to know your company and develop brand strategies that not only provide orientation, but also make your mission and vision tangible and connect all areas of the company – for a clear, convincing stance internally and externally.

Knowing and understanding your target audience is crucial to a company's success. In workshops, we analyze the needs, preferences, and behaviors of your target audience. Based on this, we can develop targeted marketing strategies that strengthen customer loyalty and increase the effectiveness of communication.

A brand workshop is always a good idea when you want to sharpen, reposition, or further develop your brand. It offers us and you the opportunity to gain more clarity about the brand essence, the target group, and the values of your company – whether it's when starting a new company, before a rebranding, or for targeting new markets. With our brand workshops, we create a space in which all relevant stakeholders come together to jointly create the foundation for project success.

Our creative team translates strategy into compelling and eye-catching designs. From building your brand with logo design, corporate design, creating visual worlds to implementing analog and digital touchpoints in editorial design, business equipment, and UI & UX design of websites, apps, and e-commerce. We ensure that your brand receives a unique and distinctive recognition value.

A Brand Manual, also known as a brand book or style guide, summarizes the essential components of your brand strategy, as well as the communicative and design rules of your brand. It defines clear guidelines for the use of logos, colors, typography, tonality, and other design elements. A Brand Manual not only makes work easier for internal teams and external partners, but also strengthens the recognition and credibility of your brand.

From 2025, barrier-free access to many digital content will be mandatory. Therefore, it is worthwhile to focus on accessibility in your brand's appearance, the corporate design, right now. This ensures that your brand communication is future-proof and reaches a broad audience. An inclusive design improves the user experience and not only prepares you for upcoming legal requirements, but also strengthens your brand perception in the long term.